The Landline effect
On 8 September 2019, ABC Landline with Pip Courtney broadcast ‘Future Soil: Excess carbon regenerating soils’. We are thrilled with the story, another example of mainstream media covering regenerative agriculture.
The response to this story, the so-called ‘Landline effect’, proves that the Australian public is interested in soil and what it means for sustainable food production. The story has been viewed at least 140,000 times and we witnessed visitor spikes on our website and Youtube channel.
The National Soils Advocate, Michael Jeffery is interviewed alongside our case study farmers, Diane and Ian Haggerty from Western Australia. If the story leaves you hungry for more news from regenerative farmers across Australia, read on.