31-Jan-2018

TPP OFFERS FOOD FOR FUSSY EATERS

The agreement to enact the Trans Pacific Partnership will mean opportunities for consumers in the 11 participating countries to choose Australian food produced in regenerated and chemical free environments.

Australia’s National Soils Advocate, Major General Michael Jeffery, said many of the countries which have signed up to the Partnership had a growing and fastidious middle class, which wanted to know where their food came from and how it was produced.

Brunei, Chile, Malaysia, New Zealand, Peru, Singapore, Japan, Vietnam, Mexico and Canada will have unparalleled access to our high quality food and fibre, once the Agreement receives Parliamentary approval”, General Jeffery said.

“Growers of meat, vegetables and fruit who have embarked on the increasingly widespread social movement geared to regenerating our landscapes will doubtless have a competitive advantage in promoting their products to millions of people, including those in countries experiencing loss and degradation of arable land, and an overuse of chemicals, pesticides and inorganic fertilisers”.

“At Soils for Life (www.soilsforlife.org.au), we are experiencing a surge in interest in our Case Studies, which collate proven methods of regeneration of farmland”.

“All of these case studies (SFL Case Studies) show farms which have greatly improved their productivity, the health of their animals and crops, and increased profits. It puts them in a superior position to offer their ethical produce to a market worth nearly AUD 13.7 trillion in 2016/17”.

For further information, contact:

Niree Creed, Media, Soils for Life: 0418625595


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